Interview to Don Norman

Don Norman has been very kindly supported uiGarden by offereing his essays being translated and published in Chinese at the webzine free of charge and put a link to uiGarden on his website. He also gave his time generously to the interview - When Norman Meets Chinese... that I did on behalf of uiGarden's editorial team.

uiGarden's readers, - practioners in China and our advisors have also contributed to the questions. In the interview, Don Norman gives his opinion on cross-cultural design and usability especially in the Chinese context.

It is important that a product fit the lives of those who must use it, so products for people in China must fit the Chinese – and because China is such a rich and diverse country, it is wrong to think that a single design can fit everyone. But this is true around the world. It doesn’t matter where a product is designed or manufactured. It does matter that it fits the needs and lives of the people who use it.

and his vision of the relationships between people and technology in the future.

I dream of harmony between the things in our life and the social, emotional, and experiential parts of our lives.

Read the full intervew in English and in Chinese

Ann Light from the usabilitynews has also writen a report for this interview